![]() ![]() There are now signs that this may be about to change (although this will depend on how you interpret the Kremlinology). I've been doing some work on public service content in AR lately and have asked Google about its position in an email dialogue with the London office, setting out a discussion in the terms above. While these may be useful in other regards, we've found that they are generally not reliable enough to use for geotargeting." "Note that we do not use locational meta tags (like "geo.position" or "distribution") or HTML attributes for geotargeting. Google's position is a longstanding one, set in 2009 and restated in 2012 on the Google Webmaster Central blog in 2012: No one wants to put on some Google glasses and only see a "Starbucks street" of branded chain stores and Google Zagatreviews. With Google Glass on the horizon and other augmented reality products already here on mobile phones, geotagging becomes even more important. For the best experience, we need mobile search and AR to seek out third-party, independent content about places and put it alongside the corporate stuff. This isn't great - no one wants the future of search and AR to be solely about bland corporate blah that you get in a gazetteer or directory. It isn't easy to correct or enter new information other than anodyne reviews using Google-owned Zagat into Google+ Places - you pretty well have to be a company or a public authority with some physical ownership of the place in question. Google relies heavily on Google's giant gazetteer Google Places, which recently morphed into " Google+ Local" (and which until Monday was overseen by Marissa Mayer). Even Google's otherwise excellent blog on geo-things ë Lat Long' doesn't seem to geotag its posts. Even if you have created your blog on Google's own Blogger and geotagged it there, Google still ignores your geotag when delivering search results. Google, however, has historically chosen to ignore geotags from third-party content. This should be a huge boon to mobile search by helping people who seek place-specific local stuff to find a wide range of independent local information, not just corporate content from a directory run by a search engine.īing and Yahoo both use location attributes somehow in search, but with the greatest respect (and putting Facebook to one side), Google is where it's at for mobile search. When another computer – such as a search engine – scans the page, it will associate the location with the post. In most blogging platforms, this is as simple as clicking a map before you publish a post, upon which the latitude and longitude of your post is burned into the HTML. You need independent local blogs and tweets to turn up that sort of useful local intelligence.Ī local blogger can help people trying to find local information by tagging posts with the specific place to which the post relates using a geotag. Then you can look at the cafe's own website and follow a map to get there.īut what if the cafe has lousy food hygiene scores, or locals know that there is a much better one 50 metres further away that maybe doesn't have a website? You won't find that on the cafe's own website, nor in Yelp, Zagat nor Google+ Local. A search for a cafe on mobile will turn up cafes Google finds near you and your phone. But where does it get geo-tagged content from? Mobile search is at the heart of this. The AR app on your phone or in your glasses knows where you are and it has to know what the content it overlays into your vision is about. Augmented reality in the Google Glass or mobile phone context overlays information from a web page or blog post about a place on to the screen in front of you. ![]()
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